Paralelo 29
Paralelo 29 is a mobile mixology bar inspired by the landscapes of Northern Mexico, road trips, and effortless celebration. Designed for private events like showers, birthdays, and pop-ups, the brand merges visual storytelling with curated cocktail experiences. Its identity blends warm, editorial aesthetics with a youthful, elevated tone balancing design, flavor, and atmosphere. The branding centers around movement, intention, and emotional connection, positioning Paralelo 29 not just as a bar, but as a destination within every event.
Paralelo 29 is a mobile mixology bar inspired by the landscapes of Northern Mexico, road trips, and effortless celebration. Designed for private events like showers, birthdays, and pop-ups, the brand merges visual storytelling with curated cocktail experiences. Its identity blends warm, editorial aesthetics with a youthful, elevated tone balancing design, flavor, and atmosphere. The branding centers around movement, intention, and emotional connection, positioning Paralelo 29 not just as a bar, but as a destination within every event.
DELIVERABLES
Naming Brand Identity Branding Illustration
Year
2025
Role
Graphic Designer
